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Founded in Westminster, California, USA in 1961, the PREMIER name and production moved to Italy in 1987.

The new company PREMIER HELMETS, S.r.l began this new production with determination and great innovative spirit, undergoing the continuous changes that have led the company to occupy its present position among the leaders of high quality motorcycle helmets.

Contributing to PREMIER’S success has been their great passion for motorcycles, along with their strategic and dynamic marketing choices plus investments in both human and technical resources. Premier are proud of their innovative technology and accurate eye for product safety plus maximum attention to even minor details.
Testifying to the quality policy of the PREMIER company is the BS EN ISO 9001:2000 Standard.

Today, PREMIER is seen in major motorcycle races, used by champions in both road and off road events and also in national and international championships. These races are followed by various television channels throughout the world and also by the leading International two-wheel magazines.

Thanks to the constant work over these years, and their involvement with motorcycle sport, PREMIER has conquered the majority of the foreign markets, not to mention their home Italian market, where their position is firmly established.
Experience, innovative research and technologies have lead to the success of the PREMIER name and it is worth remembering that the first full-face motorcycle helmet bore the PREMIER name.

The PREMIER helmet is an essential element for full-time motorcyclists both professional and touring riders as well as town users. The range includes helmet models specifically designed for different uses and this year, we have seen the introduction of four very light, super-ventilated models which have been extremely well received by the every-day town user.

The certified laboratory of the company carries out rigorous controls on all stages of design, development, prototypes and the final product. It also audits production and ensures that the requirements requested by the specific helmet standards certified by the different international institutions are met.

For all these reasons and for the constant research on design, comfort and safety , PREMIER HELMETS easily stand out from the others in a crowded helmet world.


P.M.R. s.r.l. Uffici Amministrativi e Commerciali: Viale Europa 780 San Concordio 55100 Lucca (Italy)
Centro Logistico e Magazzino: Località Zinepri 55027 Gallicano Lucca (Italy)
Tel. +39 0583 730310/11 - Fax +39 0583 730312 - E-mail:

Cod. Fiscale e P.iva : 01743830463, C.C.I.A.A. LUCCA n. NOV/7372/2011/CLU0065 , Nr. REA LU- 168078